Video
the right format, where it actually works
What types of video should I create — and how do I produce and distribute them without a team or a big budget?
You don't have a production problem.
You have a format problem.
You know video matters, but you're stuck between long-form, shorts, and live — overwhelmed by gear and unclear where any of it fits. So you either make nothing, or record random clips that never connect to a strategy. Sound familiar?
You wait for pro gear before starting. So you research cameras instead of recording — when the quality bar your audience actually needs is far lower than the one in your head.
You use one format for every purpose. A long tutorial where a 60-second clip would win, or a short where your audience needed depth — the format never matches the goal.
You publish with no distribution plan. You upload to one platform and hope it gets found, instead of routing each format to where it actually earns attention.
You treat video as a one-off project. You record in bursts of motivation instead of building a repeatable system — so the clips sit in a folder no one has seen.
From "clips in a folder" to video with a job to do
"I know I should be doing video, but I don't know what kind, I don't have a studio, and the few things I've recorded sit in a folder no one has seen."
"I have a clear video format plan matched to my business stages. I produce consistently with simple equipment, and every video has a distribution path — from the platform it lives on to the funnel it feeds."
The shift: video isn't a production problem — it's a format-selection and distribution problem. Pick the right type for the right stage, produce it at the quality your audience actually needs, and route it where it works.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a pep talk about "just start filming." By the end they add up to a format plan, a production workflow you can run solo, and a distribution map for every video you make.
Video Format Audit
Every format evaluated against your goals and capacity.
Format Selection Matrix
Which formats you'll produce, with the reasoning.
Content Calendar
Video types mapped to your business stages.
Equipment & Setup Checklist
Budget-appropriate for exactly your situation.
Recording Workflow
A step-by-step capture process you repeat every time.
Editing Checklist & Template
Cuts, pacing, and export settings, standardized.
Production Workflow Guide
Capture flows for your directory / niche formats.
Platform Distribution Map
Where each format lives, and why it lives there.
Video Funnel Sequence
Touchpoint order from discovery to conversion.
Repurposing Playbook
One video turned into multiple assets across channels.
Video Integration Guide
Embedding video across your directory / niche.
90-Day Video Plan
Production and distribution mapped for the quarter.
Three moves: pick the format → film it → route it
Formats
Long · short · liveThe types of video — and when each one actually earns its place.
- Long-form When and why to produce tutorials, walkthroughs, and interviews
- Short-form Clips, reels, and shorts that serve as entry points
- Live Livestreams and webinars for real-time engagement and trust
- Match Map formats onto your directory / niche audience stages
Filming
Setup · capture · editProfessional-quality video on a real-world, solo-founder budget.
- Setup Equipment, lighting, environment — what matters and what doesn't
- Capture Framing, audio, talking-head vs. screen share vs. hybrid
- Edit Editing for clarity and pace without expensive software
- Produce Production workflows for your directory / niche videos
Funnel
Place · sequence · repurposeWhere each video type fits in your customer journey — and how it travels.
- Place Choose the right platform and hosting for each format
- Sequence Order touchpoints so each one leads to the next action
- Repurpose Turn one video into multiple assets across channels
- Route Embed video into your directory / niche funnel and emails
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You know video matters but haven't committed to a format or a rhythm.
- You've recorded a few things — a webinar, a phone clip — but nothing is organized into a plan.
- You don't know whether to invest in long-form tutorials, short clips, or livestreams.
- You want a framework that matches formats to goals, plus solo-budget production and distribution.
- You want 12 real artifacts ending in a 90-day production and distribution plan — not clips in a folder.
This is NOT for you if…
- You haven't built your content system (Execution) or your creation skills earlier in this pod — start there first.
- You want platform-specific growth hacks and algorithm tricks — this is format and distribution strategy.
- You want to outsource video entirely — this builds your own understanding so you can direct it.
- You already have mature, high-performing video channels and want advanced monetization.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Video — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Distribution courses
$320Pillar
All 36 Fundamentals courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Video
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The first step of the Distribution journey
Video is course 1 of 6 — the start of Distribution. Skills sharpened your craft; Distribution puts your work into the six channels where audiences actually spend time. Video comes first because it's the richest medium — the scripting, presence, and editing skills here transfer directly to every other channel. Then Publish gives you the compounding written library.
You are here — get the format right.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
Do I need professional equipment to start?+
No. A phone with decent lighting and clear audio outperforms an expensive camera in a bad environment. Start with what you have; upgrade only once you've proven the format works. The quality bar your audience actually needs is lower than the one in your head.
How do I know which video format is right for my business?+
Match the format to the job. Tutorials build trust, shorts build reach, live builds connection. Module 1 walks you through the selection framework so each format maps to a specific stage and goal — instead of using one format for everything.
How often should I be posting video?+
Consistency matters more than frequency. One well-distributed video per week beats five that sit unwatched. Module 3 helps you build a sustainable rhythm and a distribution path so every video earns attention instead of disappearing.
Do I need expensive editing software?+
No. Module 2 teaches editing for clarity and pace using free or low-cost tools — no outsourcing required. You'll leave with an editing checklist and template so the process is the same every time.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module maps video onto directory-specific work — member spotlights, feature demos, category overviews, and embedding video into profiles and search — with a parallel niche track if you're not running a directory.
What do I actually walk away with?+
12 working artifacts — from a format audit and selection matrix to a recording workflow, editing template, platform distribution map, video funnel sequence, and a 90-day production-and-distribution plan you run for the quarter.
What does a complete video system look like — and how do I produce and distribute it without a team or a big budget?
Stop letting clips die in a folder. Pick the format, film it simply, and route every video to where it actually earns attention.